Chapter 02 — Why We Started
A single
A single
co-op. That's it.
We could have built a brand with five suppliers and a complicated story. Instead we picked one co-op in the Pará basin, signed a multi-year off-take agreement, and built the brand around their work. They know our specs. We know their families. The supply chain is short, traceable, and boring — which is exactly what wholesale buyers want.
This is also why we can be picky. If a batch doesn't hit the colour and viscosity we want, we don't ship it. Most of our competitors blend across origins to smooth out variance; we'd rather wait two weeks for the right harvest.
We don't make smoothie filler. We make the reason smoothies exist.
— Founders' note
